Responsibilities

• 1. Community Awareness & Strategic Marketing: The "Whole Child" Narrative: Develop marketing materials that showcase the continuity of our education, highlighting how our preschool prepares children for the academic and spiritual rigors of our K-8 program.
• 2. Targeted Advertising: Execute multi-channel advertising campaigns (social media, local magazines, and community banners) designed to reach young families and those seeking a Christ-centered K-8 alternative.
• 3. Digital Presence: Oversee the school website and social media channels, ensuring a consistent stream of high-quality content that showcases daily student life and academic excellence.
• 4. Church-School Integration & Congregational Outreach: Congregational Awareness: Regularly share school success stories and student testimonies during Sunday services, in the church bulletin, and through the congregational newsletter.
• Internal Pipeline: Proactively identify and reach out to church families with school-aged children who are not yet enrolled.
• Ministry Synergy: Partner with the Youth and Children’s Ministry Directors to ensure church families feel invited into the school community and vice versa.
• 5. Admissions & Enrollment Management: Inquiry Management: Serve as the primary point of contact for all potential families; manage the admissions database (CRM) to ensure every lead receives a personal, timely follow-up.
• The Visit Experience: Lead high-energy campus tours and "Open House" events tailored to the specific needs of preschool, elementary, and middle school parents.
• Onboarding: Manage the application, testing, and enrollment paperwork, ensuring a seamless and welcoming transition for new families.
• 6. Internal Retention & "Bridge" Marketing: Middle School Retention: Execute internal marketing campaigns for Kindergarten and 5th-grade families to highlight the unique benefits of staying through 8th grade (leadership, small classes, and faith formation).

Requirements

• Faith Commitment: Preferably a member of Zion Lutheran Church who can warmly articulate the value of a Lutheran, PK-8 education.
• Professional Experience: 3+ years in marketing, communications, or admissions (school-based experience preferred).
• Technical Skills: Proficiency with social media, basic graphic design (Canva), and school management software (e.g., FACTS and GradeLink).
• Interpersonal Skills: Exceptional public speaking and writing ability; a "people person" who connects easily with parents of all ages.

Benefits

• 403(b)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Relocation assistance
• Vision insurance