Responsibilities

• Lead the development of sales enablement tools and materials for Healthcare and Seniors.
• Support sales activation through Sales Plays, Jacquard, Outreach, and Showpad content management.
• Ensure materials are timely, accurate, and aligned with segment needs.
• Manage day-to-day coordination with external agencies and MSDC partners.
• Provide clear briefs, feedback, and approvals to ensure high-quality and on-time deliverables.
• Oversee execution of downstream digital and media programs, including email campaigns, websites, landing pages, and paid advertising.
• Review creative assets, audience targeting, and activation plans to ensure alignment with segment objectives.
• Collaborate with internal digital teams to optimize performance and maintain brand consistency.
• Direct planning and execution of video and photo shoots.
• Ensure creative alignment, storytelling consistency, and accurate representation of the Seniors and Healthcare segments.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of relevant marketing experience, including digital execution, content activation, campaign development, and cross-functional project management.
• Experience in healthcare, seniors living, hospitality, or B2B environments preferred.
• Proven ability to manage agencies, internal partners, and creative workflows.
• Strong organizational, communication, and storytelling skills.
• Demonstrated ability to lead teams and drive execution across multiple simultaneous projects.
• Minimum Education Requirement - Bachelor’s Degree or equivalent experience
• Minimum Management Experience – 7 years
• Minimum Functional Experience – 7 years

Preferred

• advanced degree preferred
• Experience in healthcare, seniors living, hospitality, or B2B environments preferred.

Benefits

• Medical, Dental, Vision Care and Wellness Programs
• 401(k) Plan with Matching Contributions
• Career Growth Opportunities and Tuition Reimbursement