Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with ActBlue's organizational goals, defining target markets and bringing our brand story to life across every channel
• Lead the Marketing team in partnering with Product and Customer Experience to develop go-to-market strategies that serve our diverse user base, from first-time donors to national campaigns
• Lead both brand and demand initiatives, ensuring a cohesive presence across evergreen programs and time-sensitive campaign activations
• Drive measurable growth in qualified leads, pipeline, and revenue by developing and executing integrated campaigns across email, paid media, paid social, and content
• Oversee end-to-end campaign management - from strategy and creative development through deployment and post-campaign analysis
• Lead top-of-funnel and mid-funnel programs including lead nurturing, automated workflows, and strategies aligned with sales data to improve attribution and reduce lead leakage
• Work with partner teams to optimize lead quality, routing, and handoff processes - improving lead-to-opportunity conversion rates across the funnel
• Collaborate with the web team to optimize landing pages and the user journey using A/B testing, personalization, and conversion rate best practices
• Serve as a strategic partner to business development and campaign teams to ensure marketing and sales are tightly aligned across the buyer's journey
• Own and regularly report on Marketing KPIs to senior leadership, forecasting demand generation results and tracking progress against revenue goals

Requirements

• 8+ years of progressive marketing experience
• at least 3 years in a senior or director-level role
• Proven track record of leading multiple successful product launches at a web SaaS company, with demonstrated impact on pipeline and revenue
• Deep expertise across the full customer lifecycle and marketing funnel - from awareness through retention and expansion
• Hands-on experience with marketing automation and analytics platforms (HubSpot, Salesforce, Google Analytics, and similar tools)
• Strong command of demand generation, paid media, content marketing, and lifecycle marketing
• Exceptional analytical skills with the ability to translate data into actionable strategy and clearly communicate results to senior leadership
• Proven ability to build, lead, and develop high-performing teams in a fast-paced, mission-driven environment
• A collaborative, low-ego leadership style with excellent communication and cross-functional partnership skills
• Experience overseeing cross-functional GTM efforts in a nonprofit technology or fundraising context

Nice to Have

• BONUS POINTS
• Familiarity with the Democratic political ecosystem, progressive organizations, or electoral campaigns
• Experience marketing a fundraising, payments, or financial technology platform

Benefits

• Flexible work schedules and an unlimited time-off policy
• Fully paid and trans-inclusive health, dental, and vision insurance for employees and their families; plus fully-paid health reimbursement arrangement to use for out of pocket expenses and fully-paid short- and long-term disability
• Fully paid basic and AD&D life insurance and a voluntary supplemental life insurance option
• Dependent and health care flexible spending account options
• Employee Assistance Program (EAP) benefits for employees
• Automatic 2% Employer-paid 401K contribution, plus up to an additional 6% match on employee contributions
• A minimum of three months paid medical, family and parental leave (for all new parents, adoptions included)
• Commuter or home-office benefits, including a $1,000 home-office setup allowance for all new full-time remote employees
• Additional perks including quarterly snack deliveries and digital subscriptions to the Boston Globe & New York Times