Responsibilities

• Develop and own a global marketing strategy and roadmap aligned to revenue goals
• Build and scale a demand generation engine delivering qualified pipeline
• Lead a team of 2–4 marketers; manage agency and contractor relationships
• Establish KPIs and drive a data-driven marketing culture
• Oversee digital marketing, content, SEO/SEM, email, webinars, and ABM programs
• Partner closely with sales on pipeline targets, lead qualification, and handoff processes
• Own product positioning and differentiation across the 3-GIS suite
• Develop and maintain sales enablement materials tailored to a long, complex enterprise sales cycle
• Translate technical capabilities into compelling value narratives for VP- and C-level buyers
• Elevate brand visibility and consistency across channels and geographies
• Oversee presence at key industry events across multiple domains and geographies
• Build thought leadership through executive content, analyst relations, and PR

Requirements

• 10+ years of B2B marketing experience; 7+ years in a senior marketing leadership role
• Proven success marketing complex, technical enterprise software with long (12+ month) sales cycles and high deal values
• Track record of building demand generation programs that measurably grow qualified pipeline
• Strong product marketing background, including messaging, sales enablement, and competitive positioning
• Experience executing marketing strategies across North America and Europe
• Background in telecom, electric/gas utilities, or GIS/geospatial software strongly preferred
• Marketing automation platforms, including Marketo, Pardot, HubSpot, or equivalent (certification a plus)
• SEO/SEM tools, including SEMrush, Ahrefs, Google Search Console, or equivalent
• Web analytics, including Google Analytics 4 (GA4 certification preferred)
• CRM proficiency, including Salesforce or equivalent
• Familiarity with ABM platforms are a plus
• Working knowledge of Esri/GIS technology or willingness to develop it quickly