Responsibilities

• Work proactively with select top producing and luxury sales associates and their assistants/teams to support their marketing needs and business goals, overseeing direction with luxury marketing directors and specialists
• Foster a team of managers and specialists to help drive market share and increase awareness of the luxury program, beyond Society of Excellence agents.
• Fosters and manages a team of luxury managers and specialists, covering multiple metros
• Effectively communicate the entire Coldwell Banker Global Luxury® program marketing offerings; deliver the benefits of the luxury marketing program at high-end listing appointments.
• Work in conjunction with the Field Marketing team to provide service to select top-producing and luxury sales associates in your designated markets.
• Establishes a pathway for agents to become luxury certified.
• In conjunction with LOC, Events, and regional GL teams, aid with the coordination and management of luxury events that aim to drive awareness of the Global Luxury® program. Virtual-first approach.
• Leverage in-house and regional resources to deliver luxury marketing updates, messaging, and position internally and externally.
• Using PowerBI and input from leadership, determine areas of opportunity for luxury growth and market share increase, and track luxury agent successes and declines. Communicate those findings with the President(s) and national Global Luxury team.
• Track KPIs (Key Performance Indicators): Increased LOC luxury market share