Director - Loyalty Strategy

San Francisco, CA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Lead loyalty strategy and governance for a consumer brand, shaping long-range and annual plans while guiding cross-functional teams to boost engagement and retention.

  • Own loyalty strategy and governance with clear value delivery
  • Must-have: 10+ years in strategy/retail with loyalty experience
  • Standout: cross-functional leadership and executive storytelling to senior leaders

Job Description

Responsibilities

  • Serve as a strategic leader on loyalty strategy, leading the development of the long-range plan and annual plan, , and drive strategy governance to track progress and assess risks and opportunities
  • Work with the Brand Experience Leaders, Encore Market Lead, Partnerships Lead, Marketing, and Payments to concept and execute loyalty strategies that drive customer engagement and retention
  • Partner with consumer insights and customer analytics to embed consumer learnings into our business strategies
  • Develop clear, compelling, data-backed recommendations for key stakeholder conversations, including Board of Directors, Gap Inc. Senior Leadership Team, and Brand Leadership Teams
  • Support cross functional business partners with analytical insights and problem solving
  • Monitor, analyze, and iterate on the effectiveness of initiatives using quantitative and qualitative data, identifying areas for improvement and innovation to meet evolving customer expectations
  • Mentor team members, providing strategic guidance, thought leadership, and elevating analytical rigor and business acumen
  • Drive loyalty strategy initiatives and transformation efforts from identification through implication, including:
  • Identifying key issues, structuring problems, and developing and delivering on workplans that drive value creation
  • Evaluating new business opportunities, assessing market potential, evaluating brand/customer fit, analyzing competitive positioning, and developing accompanying business cases
  • Leading cross-functional teams
  • Synthesizing findings, articulating clear and compelling storylines and the supporting materials to communicate recommendations to senior leaders

Requirements

  • 10+ years experience , preferably with experience in apparel, retail, strategy, or strategy consulting. MBA is preferred
  • Proven track record of developing and implementing innovative customer experience strategies, particularly in loyalty or retail
  • Entrepreneurial mindset, with a track record of building new capabilities or supporting a business through a transformation period
  • Demonstrated track record as an outstanding problem solver and strategic thinker with the ability to quickly identify key issues and develop hypotheses
  • Ability to translate complex ideas and dispersed information into simple, actionable recommendations
  • Strong analytical and financial modeling skills, with ability to oversee and provide direction to cross-functional partners and/or more junior team members
  • Organizational skills, including planning, time management, and attention to detail
  • Strong business acumen related to consumer facing businesses and ability to assess impact of decisions on overall business performance
  • Strength in written and oral communication with proven ability to connect and influence with senior executives
  • Ability to work collaboratively with internal teams, senior management, and external partners to drive business results
  • Demonstrated interest in apparel industry
Gap Inc. logo

Gap Inc.

3.7 Glassdoor

Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.

Founded in 1969
San Francisco, California, USA
70K employees (9,780 in marketing)
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87% CEO approval

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