Director, Local Flavor & Growth Marketing

USA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive regional growth through marketing plans, local activations, and franchise collaboration.

  • Own regional plans and in-market execution to boost growth
  • Must-have: 7+ years in marketing or field/local experience
  • Collaborate across Operations, Media, and Insights to inform decisions

Job Description

Responsibilities

  • Work closely with Operations leadership and Brand Partners to develop and execute regional strategies that drive comp growth, traffic, and brand affinity
  • Own and deliver annual regional marketing plans, including strategies, tactics, and resource allocation to address business challenges and unlock growth
  • Lead in-market execution of national campaigns, ensuring relevance, consistency, and strong performance across your region
  • Develop and execute high-impact local activations, partnerships, and cultural moments that increase brand awareness and engagement
  • Act as a strategic advisor to franchisees, influencing marketing strategy, investment decisions, and long-term growth plans
  • Identify and address underperforming markets, partnering with Operations to implement recovery plans and improve results
  • Leverage data, analytics, and insights to inform decisions, optimize performance, and provide actionable recommendations
  • Collaborate with Media, Digital, and Insights teams to ensure marketing initiatives are market-informed and performance-driven
  • Influence media planning and allocation to maximize regional impact and return on investment
  • Prepare and deliver regular performance updates and strategic recommendations to Marketing, Operations, and franchise stakeholders

Requirements

  • BS/BA in Marketing or related field
  • 7+ years of experience in Marketing or Field Marketing
  • QSR, retail, or franchise experience strongly preferred
  • Strong experience in local marketing, media, and activation strategy
  • Proven ability to drive business results at a regional or market level
  • Experience working cross-functionally with Operations and marketing disciplines
  • Strong analytical and data interpretation skills
  • Excellent communication, influencing, and stakeholder management skills
  • Ability to manage multiple priorities in a fast-paced, ambiguous environment
  • Willingness to travel (up to ~40%)

Benefits

  • Unlimited paid time off for exempt employees
  • One paid volunteer day of your choice
  • Competitive bonus structure for eligible roles
  • Team member stock purchase plan
  • Health savings or flexible spending account options
  • 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
  • Comprehensive medical, dental, and vision benefits
  • Basic life and AD&D insurance provided
  • Pet insurance
  • Education Assistance
Wingstop Restaurants Inc. logo

Wingstop Restaurants Inc.

3.3 Glassdoor

Sure, we’re The Wing Experts, but it’s our flavor that defines us. You taste it in our 12 signature sauces, you see it through our bold TV commercials, and you feel it when you walk through our doors. It’s what we like to call a flavor experience, and since the opening of our first restaurant in 1994 in Garland, Texas, it’s been our mission to Serve the World Flavor.Fast forward over 30 years and we’ve done just that. With more than 2800 locations globally, we’ve established ourselves as one of the fastest growing restaurant brands in the industry. Our fresh wings satisfy your hunger in a way nothing else can, and we’d like to think our workplace is just as unique as our made-from-scratch ranch dressing. We’ve got the opportunity you’ve been craving whether you’re looking for something at our restaurant support center in Dallas, or in the field supporting our team members in-restaurant. For people who demand flavor in everything from their food to their career, Wingstop is the answer.We’re a brand that can’t be duplicated, with a momentum that can’t be slowed – let us show you what Team Wing is all about! Visit www.wingstop.com/careers for more information and follow our page to stay updated with all things Wingstop.

Founded in 1994
Dallas, Texas, USA
14K employees (172 in marketing)
51% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$302.4K
Traffic Source Mix
Search
56.7%
Direct
39.3%
Referral
2.9%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~14.5K

Marketing Team

Marketing Team Size
80 (1% of company)
Median Career Experience
14.5 years
Median Tenure
3 years

Funding

Total Funding
$250M
Last Raise
$250M
Post IPO Equity, 2 years ago

Funding History

  • Nov 2023
    Post IPO Equity
  • Feb 2022
    Post IPO Debt • $250M

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