Director, Lifecycle Marketing | Home Services at Red Ventures | USA | $140K/yr – $175K/yr

Red Ventures

Director, Lifecycle Marketing | Home Services

USA (Unknown)

$140K/yr – $175K/yrDirector/Executive5+ years exp

Posted 2 months ago

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Job Summary

Lead an Allconnect CRM and lifecycle program by building and coaching a capable team, defining a cross-channel strategy, and driving measurable revenue and retention through personalized journeys.

Team Leadership: mentor a small team and grow capabilities while aligning CRM work with business goals.
CRM Strategy & Execution: own lifecycle programs, cross-channel journeys, and experimentation to maximize LTV and email/SMS revenue.
Measurement & Optimization: build reporting, run A/B tests, and continuously improve campaigns across email, SMS, push, and channels to lift engagement and returns.

Job Description

Remote candidates will be required to travel to our Charlotte, NC HQ 1x month in order to build the team and collaborate with the rest of the Home cohort.
Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities.
Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives.
Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth.
Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy.
Lead A/B and multivariate testing to optimize campaign performance and validate decision-making.
Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue.
Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration.
Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing.
Primary KPIs: Customer LTV, Revenue Generated from Email & SMS, and Return Visitors

Red Ventures

Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships, and proprietary technology – including Allconnect, Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Core to who we are is our focus on giving back. Since 2013, more than 600 Red Ventures employees have volunteered mentorship and skills-training with Road to Hire, a 501(c)(3) founded by CEO Ric Elias, that connects under-resourced young adults from marginalized communities with onramps to life-changing careers through access to paid training, college, and mentorship. Road to Hire programs have supported nearly 2,000 young people on their paths to higher education and career placement. - Learn more about who we are and what we do at www.redventures.com - View career opportunities at www.redventures.com/careers - Follow us on Twitter, Instagram and Facebook: @RedVentures **Please be respectful. Any inappropriate content or anything we deem derogatory, defamatory, hateful, or misinformed in any way in will be deleted.**

Founded in 2000

Fort Mill, SC, US

2.3K employees (283 in marketing)

www.redventures.com