Responsibilities

• Own lifecycle and CRM strategy for a single brand across email and SMS
• Design and optimize customer journeys, including onboarding, engagement, retention, and reactivation flows
• Partner with relevant brand partners and leadership to align lifecycle programs with brand goals and initiatives
• Collaborate closely with copywriters, designers, and creative partners to deliver on-brand, high-performing lifecycle content
• Work with email developers and QA specialists to ensure high-quality, scalable execution
• Analyze performance and report on key lifecycle metrics, turning insights into action
• Manage campaign calendars, testing roadmaps, and prioritization for your brand
• Ensure lifecycle programs adhere to best practices around deliverability, compliance, and data usage
• Contribute to shared lifecycle standards and playbooks across brands

Requirements

• 6–9 years of experience in lifecycle marketing, CRM, or retention marketing
• Hands-on experience managing email and SMS programs end to end
• Strong understanding of audience segmentation, journey mapping, & performance optimization
• Experience collaborating with creative teams and brand stakeholders
• Comfortable working in a fast-paced, agency-style or multi-brand environment
• Data-driven mindset with the ability to translate performance metrics into strategic recommendations
• A proactive, organized leader who can own outcomes and manage complexity

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!