Own end-to-end marketing operations and lead management across the Americas with a focus on governance, platform scale, and cross-functional velocity into revenue.

• Lead the end-to-end lead management strategy and governance framework, ensuring leads from campaigns, supplier programs, events, digital channels, and third parties are qualified, assigned, tracked, measured, and converted.
• Establish the strategic roadmap for lead management and funnel growth, evaluating AI-driven capabilities to improve lead quality, qualification, assignment, and conversion.
• Partner with Sales leadership to optimize lead processes, improve follow-up effectiveness, increase lead acceptance, and remove barriers to sales productivity.
• Serve as the Americas business owner for marketing operations technologies and reporting platforms, shaping platform strategy with the Global Salesforce Center of Excellence.
• Lead development and governance of marketing performance reporting and BI frameworks to reveal campaign effectiveness, lead quality, pipeline contribution, and revenue impact.
• Drive self-service analytics and reporting through Power BI, Salesforce, and related platforms with data integrity and governance across systems and dashboards.
• Collaborate with supplier marketers, sales leadership, and campaign managers to ensure accurate campaign tracking, attribution, and performance measurement.
• Provide strategic recommendations to senior leadership on funnel performance, lead quality trends, conversion opportunities, and operational improvements.
• Other duties as assigned.