Responsibilities

• Develop and own the end-to-end lead generation strategy (digital, partner, referral, and event channels) to accelerate insurance sales growth.
• Build, nurture, and expand strategic relationships across distributors, BGAs, brokerage firms, financial advisors, IMOs, banks, and strategic partners.
• Create partner programs and co-marketing initiatives that deliver steady pipelines of qualified prospects to enable growth within our distribution channels.
• Collaborate with Distribution, Sales, Marketing, Product, and Underwriting leaders as a subject-matter expert and thought partner to align offers, messaging, and processes to maximize conversion.
• Implement robust lead qualification frameworks and scoring models; ensure seamless handoff to sales with clear SLAs.
• Use data and analytics to optimize campaigns, improve conversion rates, and increase LTV.
• Drive outbound prospecting motions (email, social, events, webinars) and leverage marketing automation/CRM tools for scale.
• Establish performance dashboards and report on pipeline health, channel ROI, and forecasted sales impact.
• Lead experiments (A/B tests, funnel diagnostics) to refine targeting, value propositions, and sales collateral.
• Champion relationship management best practices; mentor teams on consultative selling and closing techniques.

Requirements

• 8+ years in life insurance or financial services distribution/sales.
• Bachelor’s degree required; MBA or equivalent experience preferred.
• Strong network within insurance distribution; trusted relationships with key market influencers and decision-makers.
• Proven ability to operate with high autonomy in ambiguous environments, making decisions that materially impact growth outcomes.
• Expert in relationship management, negotiations, and consultative selling; credible closer with a track record of meeting/exceeding revenue targets.
• Proficiency with CRM (Salesforce or similar), marketing automation (Marketo/HubSpot), analytics (Tableau/Power BI), and lead scoring models.
• Data-driven, outcome-oriented, and skilled at translating insights into action.
• Excellent communication and executive presence; comfortable engaging senior partners and internal leadership.

Preferred

• A hunter’s mindset with a builder’s discipline—equally strong at opening doors and closing deals.
• Deep understanding of life insurance products, market dynamics, and advisor/consumer buying journeys.
• High EQ and relationship acumen; you thrive on cultivating long-term professional partnerships.
• A passion for growth, experimentation, and continuous improvement.

Benefits

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.