Director of Lead Generation & Growth

Boston, MA (Hybrid)

$129K/yr – $223K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end growth in life insurance distribution by owning multi-channel lead generation and partner programs.

  • Own end-to-end lead generation across digital, partner, referral, and event channels.
  • Must-have: 8+ years in life insurance or financial services distribution/sales.
  • Standout: Strong network with distributors and decision-makers to accelerate pipeline.

Job Description

Drive end-to-end growth in life insurance distribution by owning multi-channel lead generation and partner programs.

  • Develop and own the end-to-end lead generation strategy (digital, partner, referral, and event channels) to accelerate insurance sales growth.
  • Build, nurture, and expand strategic relationships across distributors, BGAs, brokerage firms, financial advisors, IMOs, banks, and strategic partners.
  • Create partner programs and co-marketing initiatives that deliver steady pipelines of qualified prospects to enable growth within our distribution channels.

Requirements

  • 8+ years in life insurance or financial services distribution/sales.
  • Bachelor’s degree required; MBA or equivalent experience preferred.
  • Strong network within insurance distribution; trusted relationships with key market influencers and decision-makers.

Preferred

  • A hunter’s mindset with a builder’s discipline—equally strong at opening doors and closing deals.

Benefits

  • Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
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John Hancock

At John Hancock, we have a simple mission: helping our customers live longer, healthier, better lives.TMFor over 160 years, people have trusted us to be honest, reliable, and 100% committed to our customers. Now, we are marrying the best of a longstanding company with leading-edge innovation that is transforming our industry. Whether it’s helping our clients plan for their financial future, helping local communities grow stronger, or helping our employees chart a course for their careers, we’re committed to offering help every step of the way.For terms of use, please visit: https://www.johnhancock.com/legal.htmlJohn Hancock is an equal opportunity employer - AA/F/M/D/V

Boston, Massachusetts, USA
5.1K employees (202 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$48.2K
Traffic Source Mix
Search
23.6%
Direct
72.4%
Referral
3.5%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
155 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

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