Responsibilities

• Lead the development and execution of B2B marketing strategies that differentiate our Visa Commercial Solutions offerings, communicate value to our clients, and drive measurable outcomes across the segment.
• Develop impactful nurture programs to improve conversion rates from leads to opportunities. Oversee the creation of digital content (web and social media), site development, and global rollout to optimize client engagement and lead generation across multiple channels
• Drive Account-Based Marketing (ABM). Develop and execute targeted ABM strategies for high-value accounts and priority industry verticals, partnering with sales and client teams to deliver personalized, insight-driven campaigns that accelerate growth.
• Champion Customer Insights. Lead the collection and analysis of market research, competitive intelligence, and voice-of-customer data to inform marketing strategy, refine messaging, and identify emerging client needs and opportunities.
• Case Studies & Success Stories. Accelerate the development and deployment of impactful case studies, ensuring a consistent and compelling approach to sharing client successes internally and externally.
• Drive thought leadership initiatives to position Visa Commercial Solutions as an industry leader, collaborating with key stakeholders to showcase our expertise and value to clients.
• Collaborate closely with the Sales teams for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
• Cross-Functional Alignment. Collaborate seamlessly with Product, Customer Success, Compliance, and regional teams to ensure marketing programs align with product launches, client onboarding, retention initiatives, and regulatory standards.
• Performance Reporting. Establish and manage robust reporting mechanisms for marketing activities. Provide actionable insights to measure effectiveness, optimize campaigns, and inform leadership decisions.
• Manage the marketing budgets for your customer segment, strategically allocating resources to maximize ROI and achieve business objectives. This includes managing strategic partners, approving production costs, and planning campaigns to optimize investments.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• U.S. Applicants Only
• Strong executive communication skills. Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.

Preferred

• Bachelor’s degree in business or marketing. MBA preferred.
• B2B Marketing experience
• Proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• Expertise in account-based marketing, campaign management, and event marketing.
• Strong analytical skills with experience in marketing performance reporting and data-driven decision making.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.