Responsibilities

• Oversee the regional social media and digital marketing strategy for Latin America, serving as the primary liaison for territories, Home Office teams, and regional agencies.
• Lead the regional digital agency relationship, including staffing and budget negotiations, contract coordination with Legal, ongoing performance oversight, and bi‑weekly strategy and analytics calls.
• Partner with in‑market teams to collect campaign feedback, develop local digital/social plans, support custom content creation, and ensure consistent alignment across territories.
• Direct regional influencer strategy and process, from nomination and vetting, to audience and affinity analysis, and contract compliance, activation execution, creator communication, and budget management.
• Manage influencer and social support for premieres, junkets, talent tours, experiential activations, and live red‑carpet digital coverage across the region, traveling to territories as needed.
• Oversee all regional social media channels, content localization, digital extensions (AR filters, creative assets), posting calendars, campaign briefings, analytics, reporting and brand consistency across LATAM.
• Support global and regional media campaigns by overseeing creative delivery for paid social assets (TikTok, Instagram, Facebook, Twitter), and collaborating with EMEA/APAC to produce international marketing updates.
• Oversee Creative Content Day nominations, specialty shoot requests, BTS/featurette localization, and soundtrack/music content needs for LATAM
• Manage digital tools, systems, and vendors, including ZKIPSTER ticketing, Salesforce CRM extensions, social listening and monitoring partners, and regional website updates.