Responsibilities

• Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs.
• Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey
• Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies.
• Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing.
• Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors.
• Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches
• Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth.
• Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
• Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
• Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 10+ years of experience in international marketing, growth marketing, or related fields.
• Experience managing large performance marketing budgets across countries.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
• Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
• Ability to travel internationally as needed.

Nice to have

• Fluency in multiple languages is a plus

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers