Responsibilities

• Guides development of a strategic message platform that resonates with target audiences and advances the pharma narrative and generates positive brand, above brand and thought leadership content in paid, earned, shared and owned channels;
• Establishes and strengthens relationships with healthcare and business journalists through deep domain expertise of the healthcare media landscape;
• Develops and executes an integrated communications and campaign strategy for both product/brand and above-brand initiatives aligned with key timelines and budget to produce measurable outcomes and successes. Partners closely with corporate, brand and marketing teams;
• Understands the Bayer and competitor landscape initially in cardiovascular to ensure strategic positioning for Bayer’s launch and portfolio brands and to deliver on the Pharmaceuticals outcomes in the company’s most critical market;
• Provides strategic counsel and partnership to brand leaders and agency partners to support positioning the business favorably across marketed and investigational products in cardiovascular but also across a number of pharmaceutical brand and focus areas;
• Collaborates seamlessly with brand and marketing teams and global/US communications colleagues to ensure integrated and successful efforts focusing heavily on milestone communications, scientific data, disease awareness, medical meetings and issues management;
• Serves as editor-in-chief of content/media planning for pharmaceutical communications;
• Partners with Commercial, Medical, Legal and Regulatory colleagues to create effective communications programs aligned with business priorities;
• Create key communications materials (i.e. press releases, stand by statements, Q&A, key messages, narratives);
• Supports the development of content and planning/execution for US and global congresses and conferences;