Responsibilities

• The Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals.
• Demonstrates strategic insight to develop long-term execution plans from the client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client.
• An expert in leveraging media analytics to inform decision making, extracting insight/actions from data, and relating the “story” back to the client’s business goals while guiding the team in optimizations.
• Experience in DTC media strategy planning and buying driven by deep audience understanding.
• Cross-channel media experience developing and executing integrated campaigns across TV, Search, Digital, Social, Audio, and Out-of-Home channels, such as Point of Care media.
• The Director understands how to build strategic media plans, including the role of TV within the broader media mix, and can effectively connect channels to drive business results.
• An innovative problem solver who leads with insights derived from data.
• Define product media strategy, managed media mix, and budget allocations across platforms.
• Monitor plan and platform performance to continually optimize media strategy.
• Strong organizational and leadership capabilities to assign resources, track progress, assist in execution, and consistently manage expectations and deliverables with excellence.

Requirements

• 7+ years of integrated media planning and buying experience with recent proven experience in DTC planning and activation required and at least 3 years in a supervisory role.
• Ability to create and execute a holistic channel approach to planning.
• Experience collaborating, presenting and leading communication with media owners, agency business units and creative agency partners.
• Proven leadership ability and experience managing a diverse team and developing talent.
• Advanced knowledge of media fundamentals and an ability to educate at all levels.
• Strong comfort with data, analytics and measurement
• Track record of handling big client ambitions
• Leads best practices, processes, methodologies, and frameworks for managing client deliverables and building reputation across stakeholders.
• In depth knowledge of rare disease and DTC online media industry including ad technology solutions; advertising/publisher ecosystems, data privacy.
• Understands data driven media planning and buying approaches.