Director, Integrated Media Planning - Automotive

Franklin, TN (Hybrid)

$90K/yr – $215K/yrDirector/Executive10+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel media leadership for an automotive client, turning brand-building and performance into integrated delivery while acting as trusted advisor to the client and the agency.

  • Own cross-channel strategy across social, content partnerships, data/audience targeting, mobile, and evolving digital channels.
  • Lead to drive growth and engagement by blending brand and performance with innovative, breakthrough ideas.
  • Build and sustain client relationships as a trusted advisor, shaping the oneOMD partnership and team collaboration.

Job Description

Responsibilities - Lead day-to-day business needs while collaborating closely with broader OMD teams, creative agencies, and media owners to deliver integrated, impactful solutions. - Shape integrated media strategies in the automotive category, balancing brand-building and performance marketing to drive business results. - Develop a deep understanding of the client’s business, objectives, and challenges while serving as a trusted advisor and advocate for OMD’s strategic approach. - Act as a driving force behind the team’s success, ensuring the vision of both the agency and client comes to life through innovative work, thought leadership, and breakthrough ideas. - Orchestrate a strategic mix of solutions across social media, content partnerships, data and audience strategies, mobile opportunities, and other evolving digital channels, continuously identifying new ways to drive growth, engagement, and business impact as the media landscape evolves - Collaborative Partnership – embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients. - Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together. - Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways. - Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients. - Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.
OMD logo

OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996
New York, New York, USA
4.2K employees (1,415 in marketing)
67% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
54K
Traffic Source Mix
Search
46.4%
Direct
39.1%
Referral
9.4%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
1,318 (31% of company)
Marketing Roles Posted (Last 30 Days)
27

Recent News