Responsibilities

• Lead Media Strategy + Investment
• Own FIGS’ integrated brand media strategy across channels, markets and audiences.
• Translate brand and business priorities into clear media plans, investment strategies and KPIs.
• Identify the moments, markets and placements where FIGS can make the greatest impact.
• Balance long-term brand building with near-term business performance.
• Plan + Execute Exceptional Media
• Lead planning, buying, execution and optimization across TV/CTV, OOH, print, podcasts, digital and emerging channels.
• Own campaign architecture across audiences, markets, timing, reach, frequency and investment.
• Lead agency and platform partners, ensuring strong strategy, negotiations and execution.
• Partner with Growth teams to connect brand and performance media across the customer journey.

Requirements

• 10+ years of media strategy, planning and investment experience across leading consumer brands and agencies.
• Deep experience across brand media channels including TV/CTV, OOH, digital, print and podcasts.
• Expertise in audience strategy, channel architecture, investment allocation, reach and frequency, and the interplay between brand and performance media.
• Strong strategic, creative and analytical instincts with a solid understanding of media measurement and effectiveness.
• Experience leading agency partners and large-scale integrated campaigns.
• Strong cross-functional leadership and communication skills
• A genuine connection to the FIGS mission and respect for healthcare professionals.

Benefits

• Equity: Eligible FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program
• Other compensation and benefits offered include: - Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance - Amazing 401(k) program, with a company match up to the first 6% of your contribution - Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation - Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers - FIGS sponsored Uber Eats voucher for in-office weeks - Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide - Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more… *Benefits eligibility is determined by hour requirements and length of service