Responsibilities

• Strategic Planning: Oversee the planning, development, and orchestration of global multi-channel marketing tactics and campaigns, ensuring consistent messaging and cohesion across all touchpoints while balancing long-term strategy with agile, iterative testing and optimization.
• Develop and execute an integrated marketing strategy that aligns with the company’s business objectives.
• Develop and implement an integrated marketing tactical plan that aligns with overall business objectives and functional area strategies.
• Collaborate with cross-functional teams to ensure cohesive messaging, branding, and customer experiences across all marketing channels.
• Drive cross-functional collaboration within the organization to ensure cohesive messaging.
• Partner with market research and market strategists to ensure integrated strategy effectively reaches and engages target customers.
• Proactively monitor market trends and assess competitive landscape to continually refine strategies, identify growth opportunities, and identify ways to implement brand differentiation
• Collaborate closely with other team members to align marketing efforts with broader organizational goals and communicate the impact of marketing initiatives on business performance.
• Leadership and Management: Directly manage and mentor the creative, content, and events teams, fostering a collaborative and high-performing work environment.
• Lead and mentor a diverse team of marketers, fostering a culture that encourages innovation, collaboration, accountability, and agile responsiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
• Minimum of 10 years of marketing experience with progressive responsibility in healthcare industry or B2B agency setting.
• Minimum 5 years of experience in integrated marketing, with a proven track record of managing successful marketing campaigns and guiding creative direction.
• Strong understanding of integrated marketing, digital marketing, content strategy, and event management.
• Excellent leadership and interpersonal skills, with the ability to inspire and motivate teams and forge positive relationships across organizations and with senior management.
• Exceptional analytical and problem-solving abilities, with experience in data-driven decision-making.
• Proficiency in project management, marketing automation, and analytics tools.
• Results-driven with a deep understanding of goal setting, performance metrics, and ROI optimization
• Promotion to the next level is not automatic based on years of experience. Personnel are evaluated on proven competency, level of responsibility, and ability to work independently.