Responsibilities

• Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives
• Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals
• Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics
• Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications
• Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love
• Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments
• Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience
• Work closely with the B2B team to develop partnership concepts and go-to-market plans
• Execute partner marketing campaigns from concept through launch and measurement
• Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact

Requirements

• 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
• Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand
• Experience managing or closely partnering with organic social and community teams
• Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
• Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
• Excellent written and verbal communication skills
• Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course

Benefits

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.