Director of Integrated Marketing (Encore) at Gap Inc. | San Francisco, CA

Gap Inc.

Director of Integrated Marketing (Encore)

San Francisco, CA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive Encore's integrated marketing strategy and cross-functional campaigns to grow customer engagement and brand impact.

Own the integrated marketing calendar and cross-channel campaigns.
Must-have: Experience leading integrated marketing, brand, and event programs.
Standout: Strong budget management and cross‑functional leadership across Brand, CRM, Media, Creative, Product, and Ops.

Job Description

Responsibilities

Set the strategic vision and annual/quarterly marketing plan for Encore.
Own the integrated marketing calendar across all Encore channels.
Partners with brand marketing teams to bring Encore to life through the brands
Champion customer-first, data-driven personalization and lifecycle marketing
Lead cross-functional campaign development (brief → creative → media → measurement).
Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additional partners as needed.
Oversee Encore social channels.
Lead content strategy and editorial calendar.
Integrate relevant trends and cultural moments.
Own operational budget for Encore experiences and campaigns

Requirements

Experience integrated, campaign, brand and event marketing; loyalty or membership experience required.
Experience leading creative/production operations.
Strong financial and vendor management acumen.
Analytical expertise across marketing KPIs.
Excellent communication and cross‑functional leadership.

Preferred

Retail/multi-brand experience.
Social Media channel management.

Gap Inc.

3.7 Glassdoor

Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.

Founded in 1969

San Francisco, California, USA

70K employees (9,780 in marketing)

jobs.gapinc.com

70% recommend to a friend

87% CEO approval