Director, Integrated Marketing & Communications at Horizon Family Brands | Broomfield, CO | $130K/yr – $170K/yr

Horizon Family Brands

Director, Integrated Marketing & Communications

Broomfield, CO (Hybrid)

$130K/yr – $170K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Lead brand and integrated marketing at Horizon Organic, driving brand equity, growth, and ROI across channels.

Own development and execution of marketing initiatives to grow market share and profitability.
Must-have: 7+ years in CPG/advertising with integrated marketing and leadership experience.
Standout: Cross-functional leadership across media, PR, and influencer programs.

Job Description

Responsibilities

Lead the development and execution of marketing initiatives that build brand equity, increase household penetration, drive segment growth, and improve profitability.
Partner with cross‑functional teams to execute integrated marketing plans, including consumer communications, social and digital marketing, shopper marketing, media placements, and performance measurement.
Manage relationships with agencies of record for brand advertising and PR, partnering to optimize media planning processes, deliver new user goals, and drive ongoing creative and media optimization.
Spearhead the annual planning process for key marketing priorities, including leading cross‑agency kickoffs, managing timelines, facilitating collaborative brief‑writing workshops, supporting investment allocation decisions, and driving internal alignment.
Coach and develop the team’s social and digital capabilities, including leadership of influencer, creator, and search programs.
Oversee the PR agency relationship, ensuring execution of campaign‑specific and always‑on PR plans that drive brand consideration and relevance.
Lead influencer and creator strategy, planning, and execution, ensuring strong integration and collaboration across agencies and internal teams, with coordinated media support and owned‑channel amplification.
Own always‑on paid search strategies, supporting ongoing analysis and optimization to ensure KPI delivery.
Analyze performance drivers and identify opportunities to improve effectiveness, efficiency, and marketing ROI across channels.
Manage Consumer Connections (call support center), partnering closely with QFS and Legal on escalations and crisis management, while leading ongoing reporting and message optimization.

Requirements

Bachelor’s degree or equivalent experience required
Minimum of 7 years of progressive experience in CPG, agency, or strategic media/advertising roles, with increasing responsibility
Demonstrated success in integrated marketing, performance management, people leadership, media planning, data analysis and insight generation, investment management, and project management
Strong communication skills with the ability to inform and influence diverse audiences, including executives, external partners, brokers, and customers.

Preferred

MBA preferred
Experience in food and beverage CPG, natural or mission‑led brands, B‑Corp environments, and/or board‑led or private equity‑backed organizations.

Horizon Family Brands

3.0 Glassdoor

Horizon Family Brands is currently comprised of market leaders Horizon Organic and Wallaby Organic. These two legacy brands have helped shape the organic movement and have also nourished families for decades. The mission of Horizon Family Brands is to inspire healthier living, which nourishes the collective potential for good. For more information about Horizon Family Brands, please visit horizonfamilybrands.com.

Founded in 1991

Broomfield, Colorado, USA

231 employees (26 in marketing)

horizonfamilybrands.com

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