Responsibilities

• Integrated digital strategy leadership: Lead end-to-end digital strategy across web, lifecycle/CRM, paid media, and product-led growth for a portfolio of complex engagements, ensuring channels work together toward shared business outcomes.
• Enterprise roadmaps tied to business objectives: Build strategic, cross-channel roadmaps that connect company goals to sequenced initiatives across touchpoints, teams, and business units. Identify new value creation opportunities through integration, not channel-by-channel optimization.
• AI understanding, leverage and evangelism: Incorporate consumer behaviors with LLMs into strategies (e.g., AEO, GEO); leverage AI to accelerate strategy, analysis, and execution across integrated programs; evangelize responsible, effective AI adoption through enablement, playbooks, and stakeholder coaching to scale impact across teams.
• Executive influence and thought leadership: Act as a strategic advisor to senior stakeholders, elevating digital maturity and aligning leaders on priorities, tradeoffs, and operating approach across org silos.
• Cross-functional alignment: Champion alignment across client and internal teams (strategy, analytics, creative, engineering, paid, lifecycle), creating clarity on roles, decision-making, and how work connects across channels.
• Team leadership and capacity building: Grow, retain, and develop strategists; support staffing and hiring to meet portfolio needs; step into complex strategic or interpersonal challenges that threaten program cohesion or outcomes.
• High-stakes moments: Lead strategy for complex onboardings and major pivots, establishing the strategic foundation, shared roadmap, and early wins that build executive confidence.

Requirements

• 10+ years in digital strategy or growth strategy with deep experience integrating digital channels into a cohesive strategy that drives results
• Agency or consulting experience is a must
• Proven ability to build enterprise-level digital roadmaps tied to business objectives and align stakeholders across functions.
• Strong understanding of analytics and leveraging data insights to inform strategies
• Executive presence and comfort leading high-stakes strategic conversations with senior stakeholders.
• People leadership experience, including hiring, providing feedback, coaching, and guiding staffing/hiring decisions.

Preferred

• Experience elevating digital maturity in large organizations (governance, operating cadence, enablement, decision frameworks).
• Familiarity with measurement approaches that support cross-channel prioritization (incrementality, causal testing, decision-quality reporting).
• Experimentation and A/B testing.