Responsibilities

• Own Integrated Demand Strategy
• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi-channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness pipeline revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data-driven strategies aligned to aggressive growth targets
• Drive Pipeline and Revenue Impact
• Own pipeline targets and marketing-sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI-driven insights

Requirements

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of:
• ABM (Account-Based Marketing)
• Marketing automation (Marketo, Eloqua, HubSpot)
• CRM (Salesforce)
• Experience partnering closely with enterprise sales teams
• Track record of driving measurable pipeline and revenue impact