Director, Integrated Campaigns and Demand Generation at American Arbitration Association | New York City, NY | $125K/yr – $132K/yr

American Arbitration Association

Director, Integrated Campaigns and Demand Generation

New York City, NY (Hybrid)

$125K/yr – $132K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross functional demand gen campaigns and events with end to end responsibility from strategy to post event optimization.

Campaign ownership: integrate strategy, channel mix, and KPI setup across events, product launches, and thought leadership.
Nurture and follow up: build always on programs connecting events, content, and campaigns to move audiences through the lifecycle.

Job Description

Responsibilities

Define and lead integrated campaign strategies that drive engagement, awareness, and leads across priority lines of business.
Establish clear objectives, target audiences, messaging direction, and channel mix for all major campaigns, including events, product launches, and thought leadership.
Bring structure and consistency to event planning by following introducing clear frameworks for prioritization, tiering, and expected outcomes.
Provide strategic guidance on how to maximize impact and engagement before, during, and after the event.
Own campaign performance, including engagement, event attendance, and contribution to broader demand generation goals.
Define KPIs and measurement frameworks for campaigns and events; regularly analyze results and identify opportunities for improvement.
Drive continuous optimization of campaign strategies, messaging, and channel performance.
Develop and lead always-on nurture strategies that extend engagement beyond initial touchpoints, ensuring audiences are guided through a cohesive and intentional journey over time.
Design segmented follow-up approaches for key audiences, tailoring messaging and cadence to drive deeper engagement and progression.
Build and optimize multi-touch nurture programs that connect events, content, and campaigns — moving beyond one-off communications to sustained audience engagement.

Requirements

8–12+ years of experience in B2B demand generation, integrated marketing, or campaign strategy roles in AI, legal tech, or professional services organizations.
Hands-on experience using Salesforce to track campaign performance, manage lead flows, and support alignment between marketing and business development.
Proven success developing and leading multi-channel marketing campaigns that drive measurable business outcomes.
Strong experience leveraging events as a strategic marketing channel within broader campaign frameworks.
Demonstrated ability to define KPIs, analyze performance, and optimize campaigns based on data.
Experience working cross-functionally with sales/BD, product, and creative teams.
Strong leadership presence with the ability to influence stakeholders and bring structure to complex environments.
Excellent strategic thinking, communication, and problem-solving skills

Nice-to-have

Experience running global marketing campaigns

Benefits

Medical, dental, orthodontia, and vision coverage
A student loan repayment program
A 403(b) retirement plan with substantial company match
Discounted pet insurance
Generous paid time off

American Arbitration Association

The American Arbitration Association® (AAA®), with its long history and experience in the field of alternative dispute resolution, provides services to individuals and organizations who wish to resolve conflicts out of court.The AAA role in the dispute resolution process is to administer cases, from filing to closing. The AAA provides administrative services in the U.S., as well as abroad through its International Centre for Dispute Resolution® (ICDR®). The AAA's and ICDR's administrative services include assisting in the appointment of mediators and arbitrators, setting hearings, and providing users with information on dispute resolution options, including settlement through mediation. Ultimately, the AAA aims to move cases through arbitration or mediation in a fair and impartial manner until completion.Additional AAA services include the design and development of alternative dispute resolution (ADR) systems for corporations, unions, government agencies, law firms, and the courts. The Association also provides elections services as well as education, training, and publications for those seeking a broader or deeper understanding of alternative dispute resolution.

Founded in 1926

New York, New York, USA

1.3K employees (27 in marketing)

www.adr.org