Director, Institutional Content & Product Marketing

New York, USA (Hybrid)

$150K/yr – $170K/yrSenior Level7+ years expOther

Posted 5 months ago

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Job Summary

Drive content strategy and materials for investor relations and BD in private markets, aligning messaging across channels.

  • Must-have: 7–12 years in institutional asset management or wealth-focused product marketing.
  • Standout: Experience translating complex investments into concise investor-ready narratives.
  • Standout: Cross-functional collaboration across BD/IR, Product, Compliance, Marketing, and Investments.

Job Description

Drive content strategy and materials for investor relations and BD in private markets, aligning messaging across channels.

  • Own all fund and SPV content, including pitch decks, one-pagers, case studies, FAQ sheets, and GP/founder track record materials.
  • Write investment theses, sector briefs, and macro/market outlooks tailored to the wealth channel audience.
  • Develop performance-update templates, quarterly investor letters, and recurring content formats.
  • Build and maintain a robust DDQ/RFP infrastructure that streamlines responses and improves quality.
  • Equip the BD/IR team with high-impact, standardized materials that support every stage of the sales cycle.
  • Build an internal “content library” for fast customization across deals, sectors, and client types.
  • Create channel-specific materials for RIAs, IBDs, and Family Offices that clearly articulate risk differentiation, and product fit.
  • Refine product positioning to ensure clear communication of what makes our fund/SPVs unique.
  • Maintain message consistency across all client-facing channels, presentations, and materials.
  • Partner with Marketing and Compliance to ensure all content is brand-aligned, accurate, and compliant.