Responsibilities

• Partner with colleagues across marketing, distribution, communications and compliance to shape and advance the global institutional marketing strategy, aligning marketing priorities with business objectives and growth opportunities.
• Serve as a recognized subject matter expert in institutional and insurance asset management marketing, providing strategic guidance on market positioning, client trends, competitive dynamics, and go-to-market opportunities.
• Lead the development of integrated marketing strategies and thought leadership initiatives that strengthen New York Life Investment Management's positioning across institutional client segments, with a particular focus on Insurance Asset Management.
• Partner with investment teams, affiliate boutiques, product management, consultant relations, and distribution leadership to develop differentiated messaging and integrated go-to-market strategies across public and private market investment capabilities.
• Lead highly complex, cross-functional marketing initiatives across investment affiliates, regional marketing teams, and global distribution partners to drive coordinated execution and business impact.
• Evaluate market trends, competitive intelligence, and marketing performance to inform strategic recommendations, optimize marketing investments, and demonstrate marketing's contribution to commercial outcomes.
• Influence senior business stakeholders through strategic marketing counsel, helping align marketing priorities with evolving client needs and business objectives.
• Ensure institutional marketing programs and communications comply with applicable regulatory and governance standards while maintaining brand consistency and integrity.

Requirements

• 8-10 years of marketing experience within asset management, institutional investment management, insurance asset management, or related financial services sectors.
• Strong knowledge of insurance general account investing, private credit, private equity, real assets, infrastructure, and other alternative investment strategies.
• Experience marketing both public and private market investment capabilities to institutional audiences.
• Demonstrated ability to translate complex investment concepts into compelling client-focused narratives.
• Recognized expertise in institutional asset management marketing with demonstrated experience developing strategic marketing programs that drive business growth.
• Proven ability to influence senior leaders and build trusted partnerships across investment teams, distribution, product management, affiliate boutiques, and executive stakeholders.
• Demonstrated success navigating highly complex, cross-functional marketing initiatives within a global, matrixed organization.
• Strong strategic thinking with the ability to translate market insights into differentiated positioning, go-to-market strategies, and commercial opportunities.
• Excellent written, verbal, presentation, analytical, and project management skills.
• Bachelor's degree preferred; MBA, CAIA, or other advanced degree preferred.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.