Marketing Coordinator, Social & Influencer (Remote)
OVME
USA (Remote)
In-houseFull-timeEntry level1+ years exp.
16 hrs ago
Director, Influencer Marketing (Public Affairs)
District of Columbia, USA (Hybrid)
$110K/yr – $125K/yrDirector/Executive5+ years expFull time
Posted 2 months ago
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Job Summary
Own the strategy and execution of creator-led programs for public affairs, translating policy and community initiatives into engaging, locally resonant storytelling while coordinating with cross-functional teams to link online influence with real-world engagement.
- Lead creator and influencer programs across healthcare, policy, infrastructure, and community initiatives with measurement that ties awareness and sentiment to stakeholder engagement.
- Blend organic creator storytelling with paid amplification to extend reach, drive engagement, and influence public perception and reputational outcomes.
- Collaborate with public affairs, PR, digital, partnerships and community teams to connect digital narratives to hearings, meetings and local activations.
Job Description
- Develop and lead integrated creator, influencer and celebrity strategies for public affairs clients including healthcare, technology policy, land use, education, infrastructure and other public affairs sectors
- Design programs that support the full public affairs and community-focused communications lifecycle, from building awareness and shaping public sentiment to supporting policy, regulatory and stakeholder engagement objectives
- Translate complex policy issues, community initiatives, public-facing projects and real estate developments into compelling creator-led storytelling that reflects local context, community priorities and public impact
- Integrate organic creator partnerships with paid amplification to expand reach, inform and engage key audiences and drive measurable outcomes such as awareness, public sentiment, stakeholder engagement and community support
- Oversee influencer identification, vetting and partnership management, ensuring alignment with policy objectives, community credibility and reputational considerations across campaigns and activations
- Build programs that leverage a diverse ecosystem of voices, including policy experts, community leaders, advocates, cultural influencers, industry stakeholders and trusted public figures.
- Develop client-facing strategic plans, measurement frameworks and performance reports; present insights tied to public perception, stakeholder engagement and reputational impact
- Collaborate closely with public affairs, PR, digital, partnerships and community engagement teams to ensure creator activity supports broader communications, policy and stakeholder engagement goals
- Connect digital storytelling to real-world engagement, including community meetings, public hearings, project announcements, stakeholder events and local activations
- Stay ahead of emerging platforms, creator formats and cultural trends shaping public opinion, civic engagement and community discourse
Orchestra
Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif la création d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif lacréation d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Orchestra, un modèle unique de fidélisation en proposant aux membres une réduction de 50% toute l’année sur tout le textile et accessoires de marque Orchestra via l'achat d'une carte Club. La marque créée également Orches’troc, une plateforme de revente de produits d’occasion de toutes marques,100% dédiée à l’univers de l’enfant. Aujourd’hui l’entreprise compte plus de 400 magasins dans près 30 pays. Avec l’implantation de nombreux mégastores, les parents trouvent aujourd’hui chez Orchestra le spécialiste qui leur facilite la vie.
