Responsibilities

• Define the agency’s influencer marketing vision, ensuring strategies align with client objectives and industry best practices.
• Lead the development of integrated influencer strategies in partnership with PR, Digital, and Paid Media teams.
• Translate client goals into actionable influencer plans that drive measurable ROI.
• Stay ahead of emerging platforms, tools, and creator trends to keep offerings innovative and competitive.
• Manage, mentor, and grow a team of Influencer Marketing professionals.
• Foster a collaborative, high-performance culture with clear accountability and professional development opportunities.
• Review and approve creative briefs, influencer selections, and campaign deliverables before client presentations.
• Serve as the senior point of contact for key influencer clients, providing strategic counsel and thought leadership.
• Lead client presentations, campaign kickoffs, and strategic reviews.
• Build and maintain strong relationships with influencers, talent managers, and content creators across multiple industries.

Requirements

• 5-7+ years in influencer marketing with at least 2 years in a senior leadership role, preferably agency-side.
• Proven track record of building and executing high-impact influencer strategies for major brands.
• Expert knowledge of influencer ecosystems across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Demonstrated success in managing and developing high-performing teams.
• Strong client relationship skills, with the ability to influence and inspire senior stakeholders.
• Skilled presenter and communicator, with experience leading pitches and securing buy-in for bold ideas.
• Proficiency with influencer marketing tools (CreatorIQ, GRIN, Meltwater, Lefty, Sprout Social) is a plus.

Preferred

• Experience integrating influencer content into paid media programs.
• Knowledge of UGC (User-Generated Content) and ambassador programs.
• Knowledge of affiliate programs (including ShopMy)

Benefits

• Supportive Leadership: A culture built on respect, collaboration, and creativity.
• Health & Wellness: Full benefits (medical, dental, vision) for full-time employees
• Flexible Workweek: Enjoy summer Fridays with hybrid flexibility.
• Holiday Break: Paid company-wide closure during the December holiday season.
• Wellness Tools: Complimentary Calm app subscription and access to Perkopolis.
• Profit Sharing: Annual bonus eligibility through our profit-sharing program, following a defined eligibility period.
• Work from Anywhere: After one year, enjoy the flexibility to work from anywhere.