Director, Influencer & Creator Partnerships / Nissan

New York City, NY (On-site)

$125K/yr – $155K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

Job Summary

Own and scale influencer partnerships strategy, leading a cross-functional program from strategy to execution, while building and mentoring a high-performing creator team and optimizing with data-driven insights.

  • Own the creator partnerships roadmap
  • Lead negotiations and contracts
  • Measure impact and iterate with analytics

Job Description

Responsibilities

  • Chart the course for influencer and creator partnerships that align with brand and business objectives
  • Build and nurture a diverse network of creators across all tiers—micro-influencers to major names
  • Stay ahead of the curve: spot emerging platforms, trends, and opportunities in the creator space before everyone else
  • Lead and mentor a high-performing team that's as passionate about creator culture as you are
  • Source, cast, and build lasting relationships with creators who authentically connect with our brand
  • Lead contract negotiations, including deliverables, usage rights, exclusivity, and compensation
  • Manage agencies and vendors while keeping brand and creator relationships front and center
  • Drive both paid partnerships and organic advocacy that feels genuine
  • Take campaigns from napkin sketch to fruition: strategy, briefing, execution, reporting—the whole journey
  • Collaborate with Social, Creative, Brand, Strategy, PR, and Media teams to create integrated programs

Requirements

  • 10+ years in the trenches: You've built influencer strategies and managed creator partnerships at scale—agency or brand side, you've got the scars and the wins to prove it
  • Strategic thinker: You see the big picture and connect creator partnerships to real business outcomes
  • Negotiation ninja : You know how to close deals on contracts, talent, and partnerships
  • Platform fluent: You live and breathe social media—you understand creator culture, social commerce, and how to measure what matters
  • People person: You can lead a team, manage stakeholders, and build genuine relationships with creators and partners
  • Data-driven: You speak analytics, KPIs, and ROI—but you also understand that not everything that matters is easily measured
  • Formal stuff: Bachelor's degree in Marketing, Communications, PR, or related field. But honestly, your experience matters most.

Preferred

  • Bonus: You've used platforms like CreatorIQ, Hookit, Captiv8, or similar tools
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TBWA\Chiat\Day

TBWA\Chiat\Day is part of TBWA\Worldwide: The Disruption® Company (www.tbwa.com) and has offices in New York, Los Angeles and Nashville. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Founded in 1968
New York, New York, USA
706 employees (332 in marketing)

Salaries

Posted range

$125K/yr – $155K/yr

Taken straight from the job posting.

See all TBWA\Chiat\Day salaries

Traffic Signals

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Traffic Source Mix
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53.4%
Referral
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Paid
1.2%

Headcount Trend

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Director, Influencer & Creator Partnerships / Nissan

TBWA\Chiat\Day · New York City, NY · On-site