Responsibilities

• Growth Strategy & Vertical Expansion
• - Working closely with vertical leads, shape the acquisition and activation strategy for creators across prioritized verticals (eg. music, podcasts, etc), defining the playbooks that unlock repeatable growth.
• - Partner with Insights and Growth Marketing to identify high-potential segments, test acquisition levers, and build conversion funnels that move users from awareness to activation.
• - Develop vertical-specific go-to-market strategies for potential growth categories.
• - Nurture relationships with our most influential creators while being strategic about how to best to leverage for long tail acquisition.
• Partnerships & Ecosystem Development
• - Lead partnerships that drive distribution, awareness, and adoption, including platform integrations, creator networks, and category associations.
• - Collaborate on co-marketing campaigns and ambassador programs that position Linktree as the default choice for creators.
• - Partner with growth marketing and product on scalable frameworks for referral, affiliate, and ecosystem programs that accelerate growth in key verticals.
• Creator Support Systems

Requirements

• 8–12+ years of experience in growth, partnerships, or marketing leadership, ideally within creator economy, SaaS, or digital platform environments.
• Proven success designing and running partnership strategies that drive scaled customer acquisition, not just account management for top partners.
• Strong understanding of creator behavior, including what drives adoption, retention, and monetization.
• Track record of leading cross-functional teams and turning data into strategic insight and action.
• Balance of analytical rigor and creative marketing instinct; able to zoom between strategy and execution.

Preferred

• Bonus Points: experience with SMB and creator-preneur segments.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.