Director, GTM Readiness & Portfolio Planning

Tampa, FL (On-site)

$149K/yr – $170K/yrDirector/Executive12+ years expFull time

Posted 3 months ago

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Job Summary

Drive commercialization and portfolio governance for healthcare SaaS products with cross-functional teams and a focus on launch readiness and measurable outcomes.

  • Own launch outcomes, adoption, pipeline, and revenue impact.
  • Lead Voice of Customer to inform strategy and prioritization.
  • Establish scalable processes and metrics across the Provider portfolio.

Job Description

Responsibilities

  • Execute and operationalize commercialization and GTM plans for new Provider products and enhancements with appropriate business partners to ensure clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
  • Lead the Voice of Customer function, including customer insights, and feedback loops.
  • Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
  • Partner with Sales Engineering leadership to evolve the function from demo support to a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
  • Define and manage the product portfolio governance process; and prepare, facilitate and communicate to organization on portfolio governance topics through full commercialization.
  • Define and operationalize scalable commercialization processes and governance frameworks, ensuring consistent execution across the portfolio. Create and report metrics/KPIs on the efficacy of the above functions.
  • Build strong relationships with internal stakeholders to ensure decisions translate into outcomes, not just plans.
  • Own commercialization outcomes for new product launches, including adoption, pipeline contribution, and revenue impact, ensuring clear linkage between product releases and business performance.
  • Own post-launch performance tracking and continuous optimization, ensuring products achieve targeted adoption and commercial outcomes.
  • Partner with Product and Finance to inform pricing and monetization strategies, incorporating market feedback, competitive positioning, and performance data.

Requirements

  • 12+ years of experience in healthcare SaaS, enterprise software, or commercial program leadership
  • Proven success in developing new programs that are right sized for our organization to ensure successful execution
  • Demonstrated leadership skills for influencing cross functional teams
  • Financial and operational awareness (understanding of revenue, pipeline, retention signals)
  • Open communication that includes negotiation and win-win approaches
  • Strong presentation and communication skills (verbal, written, visual, listening)—inclusive of executive audiences
  • Professional and positive approach, self-motivated, strong in building relationships, team player, dynamic, creative with the ability to work on own initiative
  • Experience working cross-functionally across Product, Sales, and Marketing
  • Strong project management and organizational skills
  • BA or BS degree in technical or business discipline and or related field required.

Preferred

  • Master’s degree or equivalent preferred.

Benefits

  • Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.
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Inovalon

Inovalon empowers customers to improve clinical outcomes and economics across healthcare. We do this with data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform. This platform brings together national-scale connectivity, the largest primary source dataset in the nation, decades of healthcare and technology experience, and advanced analytics to help customers inform, accelerate, and improve patient care and healthcare economics.Our analytics and capabilities are used by over 50,000 active, licensed customers, and are informed by the primary source data of more than 92 billion medical events across 1.1 million physicians, 706,000 clinical settings, and 416 million unique lives.We work with:• 15 of the top 15 U.S. health plans• All top 25 U.S. healthcare provider systems• 8 of the top 15 global pharmaceutical companies• 3 of the top 10 specialty pharmacy companiesFrom payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform.

Founded in 1998
Bowie, Maryland, USA
3.3K employees (119 in marketing)

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Monthly Google Ads Budget
$37.7K
Traffic Source Mix
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20.2%
Direct
71.1%
Referral
6.4%
Social
1.9%
Paid
0.3%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

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103 (3% of company)
Median Career Experience
14 years
Median Tenure
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Marketing Roles Posted (Last 30 Days)
2

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