Responsibilities

• Own Lifecycle Growth Systems: Design and operate the architecture driving engagement across lead capture, multi-channel nurture, product adoption, and retention.
• Scale Marketing Automation: Architect and implement Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.
• Architect Data Flows: Design schemas for lifecycle marketing, manage customer identity resolution, and ensure multi-touch attribution and revenue feedback loops function properly.
• Build AI-Driven Workflows: Lead the development of automation-first systems, including predictive engagement models and intelligent lead routing.
• Technical Integration: Build and manage API-based integrations (e.g., Zapier) across the GTM stack to trigger automation.

Requirements

• Experience: 7+ years in lifecycle marketing, automation, or RevOps.
• Technical Expertise: Recent, hands-on experience with Salesforce Marketing Cloud data platforms and a strong Salesforce CRM background.
• Integration Skills: Proficiency in API integrations and middleware like Zapier to connect disparate GTM tools.
• Strategic Execution: Ability to design multi-touch programs and scalable architecture that connects marketing data to revenue outcomes.
• Data-Driven Mindset: A deeply analytical professional who uses data schemas and event tracking to ensure every lifecycle program is measurable and tied to ROI.
• Soft Skills: We value a curious, autonomous self-starter with an "automation-first" mindset and a passion for AI-driven growth.