Director of Growth

USA (Remote)

$127K/yr – $134K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive growth for TRAILS\' K–12 go‑to‑market by owning the full sales cycle from prospecting to close, navigating multi‑stakeholder districts and grant‑funded opportunities.

  • Own the full sales cycle in K–12 districts with revenue targets.
  • Must-have: 5–8+ years B2B sales including K–12 districts; CRM discipline
  • Standout: Experience navigating RFPs, multi‑stakeholder deals, and grant-funded procurements

Job Description

Responsibilities

  • Own and exceed annual new annual recurring revenue and renewal targets for the K–12 segment
  • Build and manage a healthy, forecastable pipeline using a consultative sales approach
  • Lead complex, multi-stakeholder deals involving curriculum directors, principals, school psychologists, IT, and district finance
  • Navigate RFP, procurement, and approval processes common to public school districts
  • Cultivate relationships with state education agencies, mental health coalitions, and intermediary organizations
  • Identify and pursue grant-funded opportunities (e.g., ESSER, Title IV, state mental health grants) where districts use public funding for our product
  • Represent the organization at key K–12 and mental health conferences
  • Partner on K–12 campaign strategy, event presence (e.g., NASN, ASCA, SXSWedu), and inbound lead quality
  • Work closely with Customer Success teammates to ensure smooth handoffs and strong retention in your accounts
  • Provide structured feedback to Product on school-specific needs, objections, and competitive dynamics

Requirements

  • 5–8+ years of B2B sales experience, with at least 3 years focused on selling into K–12 school districts
  • Demonstrated track record of meeting or exceeding quota in K–12 EdTech or adjacent markets (e.g., SEL, school counseling tools, student wellness platforms)
  • 2+ years in a sales leadership or management role
  • Experience managing complex, multi-stakeholder sales cycles of 3–9 months
  • Strong pipeline management discipline using CRM tools (Salesforce or HubSpot preferred)

Preferred

  • Familiarity with grant-funded procurement processes in public education (strong plus)

Benefits

  • medical, dental, and vision benefits
  • 403B with a safe harbor match
  • short and long term disability
  • generous holiday and paid time off package
TRAILS logo

TRAILS

3.7 Glassdoor

For students in need of mental health services, school-delivered programs can be life-changing and life-saving. TRAILS offers the training, materials, and implementation support schools need to provide their students with three tiers of effective, culturally responsible programming:Tier 1: Universal education and awareness for all studentsTier 2: Early intervention for students impacted by a mental health concernTier 3: Crisis intervention for students experiencing suicidalityThe demand for effective mental health services is unprecedented, and TRAILS is working hard to increase our ability to onboard new school partners. Our team seeks qualified individuals who are passionate about building systems-level solutions to address the youth mental health crisis.

Founded in 2013
Ann Arbor, Michigan, USA
112 employees (15 in marketing)
50% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
34.5%
Direct
47.4%
Referral
5.6%
Social
11%
Paid
1.3%

Headcount Trend

Current headcount: ~112

Marketing Team

Marketing Team Size
8 (7% of company)

Funding

Last Raise
Grant, 2 years ago

Funding History

  • Feb 2024
    Grant