Responsibilities

• Growth Infrastructure: Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance.
• SEO & GEO Leadership: Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization.
• Content Collaboration: Partner closely with our content team to develop and scale high impact, search driven content.
• Opportunity Identification: Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth.
• Website Strategy: Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages.
• Experimentation Roadmap: Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets.
• CRO & Testing: Drive conversion rate optimization through experimentation, AB testing and continuous iteration.
• Cross-Functional Collaboration: Collaborate with Product, Engineering and Design to improve site performance and UX.
• Growth Metrics: Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc).
• Team Building: Build and lead a high-performing team over time as the function scales.