Responsibilities

• Lead Growth Strategy & Execution: Develop and execute a comprehensive, data-driven growth marketing strategy aligned with business and revenue goals
• Identify and prioritize high-impact opportunities to scale profitable growth across acquisition channels
• Integrate AI-driven insights and predictive analytics to improve targeting and conversion outcomes
• Own and optimize the full marketing funnel—from awareness through conversion
• Own Paid Media & Channel Performance: Oversee all paid media channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms
• Leverage AI-based tools and automation (e.g., bid optimization, audience modeling, budget allocation) to maximize performance
• Manage agency partners and/or internal teams, ensuring accountability for results, innovation, and ROI
• Continuously optimize media spend using data, attribution models, and AI-driven recommendations
• Drive Customer Acquisition Optimization: Improve key acquisition metrics, including CAC, conversion rates, and LTV/CAC ratio
• Utilize advanced analytics and AI-powered segmentation to enhance targeting and personalization

Requirements

• 7+ years of experience in digital, growth, or performance marketing
• Proven success scaling customer acquisition through paid media and targeted marketing channels
• Demonstrated experience leveraging AI, automation, or advanced analytics to improve marketing performance
• Strong expertise with performance marketing platforms (e.g., Google Ads, Meta, programmatic platforms)
• Experience designing and executing A/B testing and experimentation frameworks
• Background in the insurance industry or another highly regulated environment
• Leadership experience, including team management or strong cross-functional influence

Preferred

• Experience with AI-powered marketing tools (e.g., predictive analytics, generative AI, marketing automation platforms)
• Familiarity with attribution modeling, customer data platforms (CDPs), and advanced segmentation strategies
• Exposure to data science concepts or collaboration with machine learning teams
• Strong understanding of compliance requirements in digital insurance marketing

Benefits

• Comprehensive Benefits: Competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts.