Responsibilities

• Unlock sustainable share and revenue growth across Diageo's portfolio by ensuring marketing and commercial investment decisions are grounded in balanced measurement of short term performance and long term brand health.
• Design, maintain, and govern a triangulated measurement system integrating econometrics, reach, creative effectiveness, brand metrics, commerce signals, distribution indicators, and financial performance.
• Clearly distinguish between metrics that reflect short term commercial performance and those that signal long term brand growth, ensuring both are measured and led appropriately.
• Define guardrails to ensure marketing investment supports immediate revenue objectives while protecting sustained brand health and mental availability.
• Serve as a key decision partner in annual and quarterly planning, validating investment sufficiency and expected business impact before budgets are finalized.
• Define and govern the measurement operating model across Marketing, Commercial, Finance, and agency partners, eliminating data and process silos to ensure a consistent enterprise view of performance.
• Provide clear analysis to inform trade offs between near term sales acceleration and longer term brand building, particularly under commercial and competitive pressure.
• Identify divergence between performance signals, brand health trends, and commercial outcomes, and recommend corrective action.

Requirements

• At least 10 years of experience in analytics, econometrics, commercial analytics, or related field (Required)
• Proven experience leading and developing high performing analytics or measurement teams
• Demonstrated experience driving transformation of analytics or measurement capabilities within complex organizations
• Demonstrated experience managing agencies and external analytics or data partners
• Deep experience in econometrics, MMM, attribution, and experimental design
• Strong understanding of brand growth dynamics, creative effectiveness, and commercial performance measurement
• Experience balancing short term performance objectives with long term brand and revenue growth priorities
• Experience linking marketing investment to revenue, distribution, market share, and P and L outcomes

Benefits

• Healthcare benefits; retirement benefits; short-term and long-term disability coverage; basic life insurance; wellness benefits; industry leading parental leave