Responsibilities

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display with a focus on lead volume, lead quality, CPL, and cost-per-case performance.
• Structure campaigns with disciplined account architecture, keyword strategy, audience layering, bidding logic, and negative management.
• Execute structured testing roadmaps across ad copy, bidding strategies, landing pages, and targeting to drive measurable efficiency gains.
• Monitor daily pacing, budget delivery, and performance volatility, proactively identifying and resolving inefficiencies.
• Ensure accurate tracking and attribution across GA4, GTM, call tracking platforms, and CRM integrations.
• Troubleshoot lead flow issues, pixel discrepancies, tagging errors, and routing problems in partnership with analytics and intake teams.
• Analyze full-funnel performance from click → call → qualified → retained case and provide actionable optimization recommendations.
• Collaborate with creative teams to guide messaging, offers, and asset requests based on performance data and search intent.
• Deliver clear reporting on spend, leads, CPL, projections, and down-funnel insights to leadership

Requirements

• 8+ years of hands-on Google Ads experience in a lead generation or high-intent acquisition environment.
• Strong command of Search, Performance Max, YouTube, Display, and automated bidding strategies (tCPA, tROAS, value-based bidding).
• Experience managing meaningful monthly budgets with clear ROI accountability.
• Proficiency in GA4, Google Tag Manager, and troubleshooting attribution or tracking discrepancies.
• Experience working in call-based or intake-driven environments where lead quality materially impacts revenue.
• Ability to operate independently in a fast-paced, high-ownership environment.

Preferred

• Experience with advanced attribution models a plus

Benefits

• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance