Director, Growth Marketing at Unite Us | USA | $150K/yr – $173K/yr

Unite Us

Director, Growth Marketing

USA (Remote)

$150K/yr – $173K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own growth marketing strategy and scalable demand-gen with cross-functional alignment to accelerate pipeline through ABM, multi-channel campaigns, and AI-enabled operations.

Growth Architecture: Define segments, channel mix, and pipeline targets while building clear dashboards.
Demand Gen Execution: Lead ABM, digital ads, content syndication, email nurture, and webinars for complex buyer committees.
Platform & AI Enablement: Implement tools and AI-enabled workflows to boost velocity, lead scoring, and attribution.

Job Description

Build and own the growth marketing strategy — defining target segments, channel mix, campaign architecture, and pipeline targets in close partnership with the SVP of Marketing and Communications and Sales leadership.
Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas.
Identify and implement the right tools, platforms, and processes to support scalable demand generation — standing up capabilities that don't exist today where needed.
Introduce AI-assisted workflows across marketing operations — including content production, campaign optimization, and lead scoring — to increase team velocity and efficiency.
Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to make this data actionable.
Partner with Revenue Operations to strengthen lead management infrastructure; scoring models, routing logic, CRM integration — ensuring clean handoffs to Sales.
Collaborate with Sales to define and improve the inbound lead process, including qualification criteria, distribution logic, and follow-up cadence.
Own the company's event strategy, including Unite Us-hosted events and One Continuum, the annual customer conference — with clear goals tied to pipeline generation and customer engagement.
Develop field marketing programs aligned to state-level and regional sales priorities, including presence at key industry events.
Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles and policy-aligned thought leadership.

Unite Us

2.8 Glassdoor

Founded in 2013 by Military Veterans, Unite Us is the nation’s premier technology provider for integrating health and community-based care. Our proven product suite is used to proactively identify needs using advanced analytics, coordinate services between sectors in real-time, streamline referral and case management, and facilitate eligibility assessments and reimbursements across government, healthcare, health plans, and community organizations. The first of its kind, our closed-loop referral system prioritizes privacy and dignity and has integrated data and analytics tools used to measure impact, optimize programs, and shape policy. We host the nation’s largest outcomes-focused network built on accountability and trust, delivering more than 1.7M community-based health and economic services dedicated to improving whole-person health. We are your partner for integrating health and human services.

Founded in 2013

New York, New York, USA

496 employees (13 in marketing)

www.uniteus.com

39% recommend to a friend

51% CEO approval