Responsibilities

• Help shape and evolve Duolingo's global growth strategy across acquisition and reactivation, and make the case for where investment should and shouldn't go.
• Develop and steward the frameworks for how growth initiatives are sized, measured, and reviewed, in partnership with analytics and marketing teams, including budget-allocation approaches, KPI and attribution methodology, and clear go/no-go and kill criteria.
• Partner with country marketing managers to help pressure-test the growth case behind their proposals, working toward alignment on goals, budget sizing, and measurement before investment is committed.
• Build the entry strategy for a new market and work alongside the country team to help stand up the launch, from first plan to early results.
• Help run the forum where growth cases get pressure-tested, giving country and cross-functional teams early input, a rigorous validity check before launch, and honest read-outs of what worked and what didn't.
• Manage and develop a small team, growing it as the function scales.
• Turn cross-market results into cross-market learnings, surfacing patterns and feeding them back into planning cycles.
• Serve as a senior translator between data and marketing leadership, delivering crisp recommendations and portfolio-level updates that inform investment decisions.
• Support a high analytical bar across the growth function, mentoring your report and partners toward sharper problem framing, cleaner measurement, and more credible forecasts.

Requirements

• 8+ years in strategic consulting, consumer strategy, growth marketing, or a related function, including experience shaping growth strategy for a consumer brand at scale.
• A track record of driving growth strategy and contributing to measurable outcomes, not just executing individual projects.
• Experience managing or developing people, or a clear readiness to take on a first report.
• Deep analytical judgment; fluent in experimentation, KPI and attribution design, incrementality, and structured problem solving, with the skepticism to separate correlation from causation and real signal from a good narrative.
• Demonstrated success collaborating with and influencing senior cross-functional and international partners.
• Excellent written and verbal communication, with a track record of clear, decision-ready recommendations to marketing leadership.
• The ability to move fluidly between long-range strategy and hands-on detail in a fast-moving environment.

Preferred

• Experience managing a team, or building the processes a growing team runs on.
• Prior experience at a top-tier consulting firm.
• SQL proficiency or advanced analytics capabilities.
• Experience driving growth across multiple international markets.
• Passion for Duolingo's mission to develop the best education in the world and make it universally available.

Benefits

• Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.