Director, Growth Marketing

New York City, NY (On-site)

$130K/yr – $175K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

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Job Summary

Own the client media program across 1–20m/year budgets and partner with creative to move from dashboards to real optimization. Drive relationships through regular updates and QBRs while shaping strategy for Meta, TikTok, and Google with an emphasis on scalable efficiency.

  • Own media budgets and channel mix across Meta, TikTok, and Google to maximize ROI and scale.
  • Manage client relationships and communications, turning insights into action in quarterly reviews.
  • Shape integrated media strategies with creative-led storytelling and funnel-level optimization beyond dashboards.

Job Description

Responsibilities

  • Oversee annual budgets of 1-20m/yr across media channels (primarily Meta, TikTok, and Google)
  • Lead client relationship and communication (regular meetings and QBRs)
  • Develop cohesive media strategies with creative at the forefront
  • Proactively suggest optimizations to improve clients' media program efficiency and scalability, working outside the dashboards (ie consult on funnel, signal engineering, etc)

Requirements

  • 4-10 years of paid media experience (agency AND/OR consumer app experience highly preferred). Expertise in Meta required.
  • Experience managing accounts with 7 figure annual media budgets.
  • Strong presentation skills: the ability to craft compelling decks and speak effectively in client meetings is a must
  • Strong analytical skills
  • (Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)

Preferred

  • (Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)

Benefits

  • This is a full-time in-office position (NYC).
  • Competitive compensation ($130k to $175k/yr base)
  • Competitive bonus (TC up to double base)
  • On-target earnings (OTE) up to $200k+
  • Company paid health, dental, and vision insurance
  • 300/mo commuter benefit
  • Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)
NewForm logo

NewForm

NewForm is the next generation of marketers building powerful tools and delivering world-class creative services to redefine what's possible in performance marketing.We build technology that empowers marketing teams—like WillBot, our AI performance marketing agent that instantly integrates with your ad platforms, analyzes creative, and delivers actionable insights through natural language. At the same time, we're a tech-enabled agency delivering cutting-edge creative strategy and self targeted content, combining human expertise with our latest technology.

Founded in 2014
New York, New York, USA
33 employees (17 in marketing)

Traffic Signals

Monthly Visitors
1.8K
Traffic Source Mix
Search
27.2%
Direct
51.1%
Referral
8.3%
Social
11.4%
Paid
1.6%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
15 (45% of company)
Median Career Experience
8 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
4