Director of Growth Marketing

USA (Remote)

$130K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Own growth marketing for a premium services firm by leading analytics, funnel optimization, and paid-channel performance.

  • Own dashboards, attribution, and KPI reporting across CAC, LTV, and pipeline.
  • Must-have: 5+ years in performance/growth marketing with funnel optimization.
  • Standout: Lead Google Ads strategy and manage external teams with accountability.

Job Description

Responsibilities

  • Measurement, Analytics & Reporting: Build dashboards and weekly/monthly reports on CAC, LTV, pipeline velocity, conversions, and channel ROI.
  • Funnel Optimization & Conversion: Optimize the end-to-end customer journey and reduce friction across marketing, sales, and proposals.
  • Google Ads/PPC Leadership & Accountability: Lead Google Ads strategy, audit accounts, and ensure traceable ROI with clear reporting.
  • Expand Growth Channels: Plan measured expansion into paid social and other premium channels with data-backed testing.
  • Hubspot Ownership + Revenue Operations Oversight: Oversee HubSpot lifecycle stages, automation, and governance to support a premium sales process.
  • Sales Effectiveness & Conversion Optimization: Track sales metrics, improve lead quality, and reduce cycle friction to raise close rates.
  • AI-Driven Marketing & Process Leverage: Use AI for rapid testing, CRO iterations, and automated reporting.

Requirements

  • Bachelor's degree or equivalent experience
  • Strong Google Ads / AdWords expertise with proven spend oversight
  • 5+ years in performance/growth marketing or acquisition-focused roles
  • Experience owning funnel performance metrics and conversion optimization
  • HubSpot proficiency (pipeline setup, automations, reporting)
  • Demonstrated ability to run analytics and make data-driven decisions
  • Clear communication to leadership and cross-functional teams
  • Comfort with AI tools for design, analytics, and automations
  • Understanding of social media marketing strategies and paid social ads

Preferred

  • WordPress and HubSpot expertise
  • CRO experience (landing pages, heatmaps, A/B testing)
  • Experience in high-end services, professional services, publishing, media, or luxury brands

Benefits

  • Health, dental, vision, 401(k) matching, paid vacation and sick time
  • 9 company holidays, 2 floating holidays, Summer Fridays
  • Professional development + office supply stipend
  • One week free use of a private villa in Tuscany per calendar year
Kevin Anderson & Associates logo

Kevin Anderson & Associates

Kevin Anderson & Associates (KAA) leads the industry in professional book ghostwriting, editing, publishing consultation, and writer retreats. Collaborating with authors in more than 50 countries, we have offices located in Manhattan, Los Angeles, London, and Dubai (2026).Our seasoned staff of #1 New York Times-bestselling authors, ghostwriters, publishing insiders, literary agents, and executive editors has been developing manuscripts for nearly 15 years. Our services are customized for every client to ensure we provide the best writing, editing, and publishing experience their specific goals for their book.We've produced 20+ #1 NYT-bestselling books and launched over 6,000 new authors. Our clients include a wide variety of first-time authors, thought leaders, business executives, celebrities, literary agents, as well as traditional & hybrid publishing houses. We occupy a unique role within the publishing industry as we bring together authors, publishers, agents, marketers, publicists, designers, and other industry professionals to help you share your story and craft the best possible book. You will find testimonials from numerous celebrities, billionaires, thought leaders, literary agents, Big-5 publishers, and New York Times-bestselling authors. Book a free author consultation at: www.kawriting.com

Founded in 2007
New York, New York, USA
109 employees (86 in marketing)

Traffic Signals

Monthly Visitors
28.8K
Monthly Google Ads Budget
$22.4K
Traffic Source Mix
Search
31.2%
Direct
50.8%
Referral
9.7%
Social
6.9%
Paid
1.2%

Headcount Trend

Current headcount: ~109

Marketing Team

Marketing Team Size
86 (79% of company)