Director of Growth Marketing

New York City, NY (On-site)

$110K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 7 days ago

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Job Summary

Own end-to-end growth marketing across paid channels, drive full-funnel optimization, identify new growth opportunities, manage large budgets for ROI, mentor the team, and align with Creative, Content, and Product teams to boost revenue.

  • Own end-to-end growth marketing strategy across paid channels
  • Lead testing and optimization across creative, audience, and landing pages
  • Coach and develop growth team while partnering with analytics and product to drive ROI

Job Description

Responsibilities

  • Growth Strategy & Execution
  • Own the end-to-end growth marketing strategy across paid channels (Meta, Google, and other platforms)
  • Drive full-funnel optimization, from acquisition through conversion and retention
  • Identify new growth opportunities, test channels, and scale what works
  • Translate performance data into actionable insights and strategic direction
  • Manage and optimize significant paid media budgets with a focus on ROI and efficiency
  • A balance of analytical depth and commercial acumen—you can interpret complex data and clearly articulate business implications
  • Set and track KPIs tied to revenue, CAC, and overall performance
  • Lead testing strategies across creative, audience, and landing page optimization
  • Partner with analytics to ensure accurate tracking and attribution

Requirements

  • 7+ years of experience in growth or performance marketing
  • Proven track record of scaling paid media campaigns and driving measurable revenue growth
  • Deep expertise in Meta Ads Manager
  • Strong analytical mindset with the ability to translate data into strategy
  • Experience managing and developing high-performing teams
  • Comfortable operating in a fast-paced, evolving environment
  • Strong communication skills, able to influence both peers and leadership

Benefits

  • Performance-based bonus opportunities
  • Comprehensive health, dental, and vision coverage
  • 401(k) with company match
  • Flexible PTO + company holidays
  • Summer Fridays
  • Opportunities for rapid growth and advancement
GeistM logo

GeistM

3.3 Glassdoor

GeistM leverages proprietary technology and strategic integrations with key players in content creation, distribution, real-time analytics, and social sharing to drive profitable customer acquisition at scale. We offer network optimization, publisher optimization, headline optimization, content creation, content enhancement, A/B and multivariate testing, landing page optimization, network scaling and social scaling to maximize profitable customer conversion and efficiency of spend.

Founded in 2011
New York, New York, US
42 employees (23 in marketing)
68% recommend to a friend

Traffic Signals

Monthly Visitors
21.8K
Traffic Source Mix
Search
39.2%
Direct
43.6%
Referral
9.2%
Social
6.4%
Paid
1.1%

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
22 (54% of company)
Median Career Experience
10 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Pre Seed, 15 years ago

Funding History

  • Jan 2011
    Pre Seed