Director of Growth & Marketing

Bozeman, MT (Hybrid)

$90K/yr – $120K/yrDirector/Executive5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the multi-channel growth engine for D2C and retail, balancing paid media, trade marketing, and inventory-driven campaigns to optimize CAC and LTV.

  • Growth & channel ownership: Google, Meta, and Email performance with CAC and LTV in scope.
  • Sales enablement: provide data and collateral to win retail buyers and expand shelf space.
  • Retail and inventory momentum: local campaigns and D2C asset utilization to move high-margin products.

Job Description

Responsibilities

  • Digital Channel Scaling & Performance ROI: Own the strategy and performance of Google Ads, Meta Ads, and Email (Klaviyo), scaling our digital storefronts into high-margin revenue engines with a clear focus on CAC and LTV.
  • Sales Enablement & Team Leverage: Work directly with the sales team to provide the data, insights, and retail collateral needed to prove brand demand, win over retail buyers, and expand shelf space.
  • Retail Velocity & Localized Campaigns: Analyze regional sales data to deploy localized digital and trade campaigns that actively drive foot traffic into our 1,000+ retail locations.
  • Carcass Balance & Yield Management: Use our D2C channels (Shopify, Amazon, TikTok Shop) as an operational lever to strategically move specific inventory and high-margin cuts based on current livestock supply.
  • Social Media, Campaigns & Consumer Insights: Oversee our social media channels and digital campaigns, transforming them from passive billboards into data-driven engines that grow our trackable audience, test creative hooks, and uncover exactly who our buyers are.
  • Systems Architecture & Execution Hub: Coordinate internal marketing specialists and external partners for high-quality execution, while building the reporting dashboards that give leadership clear visibility into marketing’s commercial impact.

Requirements

  • Experience: 5+ years of experience specifically in a brand management, growth, or marketing leadership role (ideally within CPG or retail), with a proven track record of managing marketing budgets and coordinating cross-functional teams or external partners.
  • Technical Proficiency: Hands-on experience with Shopify, Meta Ads Manager, Google Ads, and Klaviyo.
  • Location: Ability to work from our Bozeman, MT office 2-3 days a week

Preferred

  • Experience within CPG or retail preferred

Benefits

  • Base Salary: $90,000-120,000
  • Bonus: Eligible for company performance-based quarterly bonuses.
  • Health & Wellness: 100% individual health insurance (after 60 days); paid time off and holidays.
  • Retirement: 401(k) with company match; pension fund contributions after one year.
  • Perks: Monthly phone allowance, company laptop, and home office equipment provided.
Forward Farms logo

Forward Farms

Forward Farms is a beacon for change, born out of a passion for independent farmland and the desire to have a collective, positive impact on the planet through raising livestock. With a new line of emerging beef products, we hope to introduce consumers to a groundbreaking concept—Beef Raised 100% Carbon Neutral—and invite farms to join a forward-thinking movement to advance conventional agricultural practices. After several years in development, we have found that beef raised on carbon net-zero farms is not only beef that is better for the planet, but also beef that boasts superior taste and tenderness.Forward Farms promotes regenerative agriculture to restore soil health naturally, while reducing chemical use and supporting biodiversity. This progressive approach advances every step of the cattle raising process and in turn creates farms which have net-zero carbon emissions.In order to truly move farming forward, it will take all of us making choices that consider our personal health as well as the planet’s.

Founded in 2023
Bozeman, Montana, USA
10 employees (3 in marketing)

Traffic Signals

Monthly Visitors
195.6M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
10.5%
Direct
26.8%
Referral
5.1%
Social
55.4%
Paid
1.3%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
3 (30% of company)
Marketing Roles Posted (Last 30 Days)
1