Responsibilities

• Develop and execute the company’s overall marketing and growth strategy.
• Lead initiatives that increase qualified traffic, customer acquisition, retention, and revenue.
• Oversee digital advertising, e-commerce, website performance, email marketing, social media, and content.
• Translate the Founder’s creative vision into clear, commercially effective marketing initiatives.
• Lead and coordinate photographers, designers, content creators, influencers, agencies, freelancers, and other marketing partners.
• Establish clear priorities, budgets, timelines, performance standards, and reporting processes.
• Evaluate the customer journey and identify opportunities to improve the sales funnel and overall customer experience.
• Build, direct, and motivate a collaborative, accountable, and high-performing marketing team.
• Adapt marketing strategy to product launches, inventory needs, customer behavior, and changing business conditions.
• Strengthen brand awareness, customer loyalty, and the company’s long-term market position.

Requirements

• At least 10 years of experience in women’s fashion, luxury, beauty, or a closely related consumer industry.
• At least 5 years of experience in e-commerce and digital marketing.
• Proven experience leading marketing strategy for a fashion or consumer brand.
• Demonstrated success in driving commercial growth, not only brand awareness.
• Strong knowledge of paid media, e-commerce, customer acquisition, retention, and marketing performance.
• Experience leading teams and managing cross-functional projects from strategy through execution.
• Strong interpersonal, communication, organizational, and decision-making skills.
• The ability to work effectively with both creative and business teams.
• A strong sense of ownership and the ability to operate independently in an early-stage company.
• Relevant relationships across the fashion, media, creative, influencer, agency, or digital marketing industries.
• Proficiency in using AI and modern technology to improve productivity, analysis, and marketing execution.