Responsibilities

• Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives.
• Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks.
• Increase partner marketing activation rates and campaign participation.
• Drive measurable partner-sourced and partner-influenced pipeline growth.
• Own MDF strategy, governance, ROI tracking, and optimization.
• Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement.
• Implement attribution models that clearly measure channel marketing impact.
• Own North America & Latin America demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels.
• Lead performance and execution of Demandbase and intent-driven targeting strategies.
• Optimize spend efficiency, pipeline quality, and cost per opportunity.
• Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline.
• Amplify integrated campaigns through digital, email, SDR, and partner channels.
• Lead and develop the SDR team to maximize pipeline creation.
• Align inbound and outbound motions for improved velocity and conversion.
• Improve EQL → MQL → SQL → Closed Won performance through disciplined qualification and routing.
• Ensure accountability through performance dashboards and coaching.
• Define and lead lifecycle marketing strategy to drive adoption, expansion, and retention.
• Support upsell and cross-sell initiatives through both direct and partner channels.
• Provide strategic oversight to Customer Marketing resources.
• Increase expansion pipeline contribution from the installed base.

Requirements

• 8–12+ years of B2B cybersecurity marketing experience focused on demand generation and channel marketing strategy.
• Proven track record of driving partner-sourced and partner-influenced pipeline growth.
• Experience managing SDR/BDR teams and aligning sales + marketing motions.
• Strong performance marketing and paid media expertise with ROI accountability.
• Experience managing MDF programs and partner co-marketing.
• Advanced understanding of funnel metrics, attribution, and marketing automation.
• Demonstrated success building and leading high-performing teams.
• Strong cross-functional leadership skills.
• Bachelor’s Degree required

Preferred

• Benefits

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• Comprehensive Time Off policy
• An opportunity to do something great for yourself and the world!