growth Own acquisition across paid (search, social, programmatic, video), organic (SEO, content, web), partnerships, referral, and ABM; stand up experimentation to scale winners; define ICPs and routing with Sales to turn demand into pipeline.

• Own acquisition across paid (search, social, programmatic, video), organic (SEO, content, web), partnerships, referral, and ABM.
• Stand up a rigorous experimentation program across audiences, offers, creative, and landing pages; drive rapid learning loops and scale winners.
• Execute a friction‑free path from demand to pipeline: define ICPs, messaging, routing rules, handoff SLAs, and feedback loops with Sales.
• Continue expanding campaigns in established channels and consistently test into new media.
• Translate the brand narrative into performance assets that inspire and convert; ensure every touchpoint—ads, pages, nurture, physical pieces—reinforces positioning and elevates trust.
• Develop modular creative systems and briefs for internal partners and external agencies to support consistent, high‑quality output.
• Design the growth instrumentation end‑to‑end (e.g., Salesforce, HubSpot, GA4, Webflow/CMS, attribution/BI)—and other tools already in place.
• Partner with RevOps/Analytics for consistent tracking, data hygiene, taxonomy, experimentation frameworks, and attribution models that inform decisions with precision.
• Manage agencies/contractors (media, creative, CRO, SEO) with a clear operating model, briefs, and performance expectations.
• Negotiate scope, ensure alignment, and keep external partners accountable to outcomes and learning velocity.