Responsibilities

• Serve as the primary marketing partner to Business Leadership and Sales Leadership.
• Develop a deep understanding of business objectives, customer needs, competitive dynamics, and market opportunities.
• Participate in business planning, leadership meetings, and quarterly business reviews.
• Develop integrated marketing strategies and campaigns that support business growth objectives.
• Own the annual and quarterly Marketing Execution Plan for the assigned business.
• Define campaign objectives, target audiences, messaging strategy, channel mix, customer journeys, and success metrics.
• Prioritize marketing investments and initiatives based on business impact.
• Lead planning and coordination across Marketing Centers of Excellence, including Brand, Creative, Digital, Content, Web, PR, Analytics, and Marketing Operations.
• Align cross-functional teams around shared priorities and ensure successful execution.
• Remove roadblocks, manage priorities, and drive accountability across initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of progressive experience in Growth Marketing, Commercial Marketing, Business Marketing, Demand Generation, or related leadership roles.
• Demonstrated success partnering with senior business and sales leaders.
• Experience developing integrated marketing strategies and multi-channel campaigns.
• Strong commercial and financial acumen with the ability to connect marketing initiatives to business outcomes.
• Proven ability to lead cross-functional teams without direct authority.
• Excellent communication, presentation, and executive influence skills.
• Highly analytical with a passion for using data to drive decisions and growth.

Preferred

• MBA preferred