Responsibilities

• Manage Multiple Direct Reports: Lead, mentor, and build a high-performing internal team of specialized growth marketers (including channel managers and specialists) while effectively managing top-tier external agency relationships.
• Strategic Budget Allocation: Direct a multi-million dollar annual acquisition budget across North American digital marketing initiatives, ensuring optimal cross-channel deployment to scale customer acquisition costs (CAC) efficiently.
• Cross-Functional Alignment: Collaborate closely with Brand Marketing, Merchandising, and E-commerce Operations teams to align paid media spend with product availability, high-heat sneaker drops, and seasonal promotional calendars.
• Hit acquisition volume targets and ROAS/efficiency targets simultaneously - knowing when to push growth and when to pull back
• Advanced Search & PMAX Strategy: Drive the overarching paid search roadmap, with a major focus on maximizing the efficiency of Google Performance Max (PMAX) and automated smart bidding architectures to dominate retail market share.
• Full-Funnel Paid Social: Oversee paid social strategy across mature and emerging platforms—specifically Meta, TikTok, Pinterest, and YouTube—leveraging algorithmic targeting and creative testing frameworks to capture youth culture.
• Affiliate & Partner Distribution: Scale the North American Affiliate marketing program, shifting past transactional coupon models to focus on strategic content publishers, lifestyle blogs, and high-influence creator networks.
• Data Attribution & Testing: Spearhead multi-touch attribution, conversion rate optimization (CRO) testing frameworks, and data integration efforts to continually improve Return on Ad Spend (ROAS).
• Creative strategy and testing roadmap in partnership with our brand marketing and Creative team

Requirements

• 7+ years of performance marketing/growth experience, with a mandatory background in retail or e-commerce ecosystems (footwear, apparel, or consumer goods strongly preferred).
• Experience managing acquisition across multiple channels brands, business lines or conversion events.
• Experience managing $50m+ in performance marketing budget
• Proven track record of managing and scaling a team with multiple direct reports. You excel at setting clear KPIs, fostering professional growth, and keeping teams aligned in a fast-paced retail environment.

Benefits

• This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.